What will you build?
Serious publishers have always split brands, audiences and offers across several sites. Here’s how people do it on SMZD.
Give a subtopic its own site
Give a subtopic its own home, its own domain and its own audience, so going deep doesn’t dilute your main site.
Sell one subscription across several sites
Bundle several publications under one subscription. Readers pay once and read everything.
Keep brands apart
Give each brand its own domain, design and editorial voice, run independently from one account.
Run a network of local news sites
Eight towns, eight local news sites, one account and one bill.
Test ideas, keep the winners
Launch them all. The one that gets traction gets your attention; pause the CMS on the rest and their sites stay online.
Spread affiliate income across sites
Run reviews, comparisons and niche affiliate sites, each standing alone, so one update can’t wipe out all your income.
Move your WordPress sites over
Bring your WordPress sites across without losing rankings, and stop updating plugins.
Dear diary,what a time to Samizdat.
Start with one site or bring the whole pile. Everything you publish stays up while you work on the next one.
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